We've all grown up with the 4 P's of Marketing - Product, Price, Prmotion, Place. Then it got stretched. People, process n physical evidence got added. Do they really matter?
The objective is to bring the customer to our outlet, to our product/service and to want to spare her top dollar for d product/service that we are strutting and then actually doing so. Is she really concerned with the 4 P's or the 7?
I believe what's going to make her part with her top dollar are not necessarily the 4 P's. Then what are they?
I believe they are the 4 A's:
Awareness
Accessibility
Availability and
Affordability.
Probably we can explain these in terms of what we think matter to the customer for her dollar! May be not.
More often than not we rack our brains trying to find out what is it that helps us acquire or retain customers. Think it over. What is it? Put yourself in her shoes and you will invariably come up with the answer.
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